TestimonialsRecommendations

"The overall experience with Minerva Consulting in the Brand Plan workshop was amazing, the content of the workshop and the methodology used to involve my team and myself in how to successfully deliver the brand plan was one of the best learning experiences during my marketing career. I truly believe that this experience with Minerva Consulting has changed the way we approach not only the brand plans but how we approach the overall strategic process."

Fern has a depth of pharmaceutical commercialization experience, excellent judgement, and strong marketing and problem solving skills. She is consistently able to see the essence of a challenge and recommend a path forward.
Fern played a critical role in helping our team improve the portfolio strategy development, by asking the right questions, highlighting gaps and providing a dedicated hands-on approach to improve the deliverable. She has a passion for marketing and for coaching and growing talent. Fern helped our team take our marketing skills to the next level.

Fern is an exceptional commercial leader. Her experience launching multiple specialty brands was invaluable as we developed, refined, and executed our commercial strategy. Fern is a gifted leader who excels at managing a variety of complex situations – with executives, with her team, and with cross-functional colleagues. Working with and learning from Fern has been a true privilege.

Fern Heinig is a great strategic business consultant that brings real-life business experience to significantly improve the capabilities of marketers. I have engaged Fern to train new marketers over the past several years. These workshops were one of the highest scoring for teaching skills that were directly applicable to the job with a score of 4.5 out of 5.0.

I learnt from Minerva Consulting that the creation of a successful marketing plan occurs when every process or step is well done, in association with each other, like a tale with a very recognized beginning and a happy-ending. So, I am very proud to recommend this group to every person interested in increase his skills in marketing or sales.